About This Project

CLIENT: Nextperience, Proximo Spirits

ROLE: Visual Designer

TOOLS: Adobe CC, Illustrator, Figma

Challenge:

Create an immersive and memorable consumer activation for the 2024 US Open, celebrating the Dobel Tequila US Open official sponsorship. The aim was to design an interactive experience that aligned with Dobel Tequila’s premium brand standards while engaging tennis fans in a sophisticated yet fun way during the tournament.

Solution:

Nextperience, developed a dynamic and visually compelling activation titled the Toast with a Maestro. The project included:

• Interactive Toasting Experience: A sleek and branded digital app allowed fans to virtually “toast” with Dobel Tequila brand ambassadors Aryna Sabalenka and Taylor Fritz. Participants could select their favorite ambassador and receive personalized photo and video virtually toasting with an official Maestro.

• Custom QR Code Integration: QR codes placed around the Dobel Tequila Lounge directed them to an interactive app where they could virtually toast with exclusive Dobel Tequila ambassadors.

Results:

• Strong Fan Engagement: Thousands of fans participated in the activation, contributing to a lively and interactive brand presence for Dobel Tequila at the US Open.

• Brand Amplification: Social media buzz increased with fans sharing their branded photos and toasts, broadening Dobel Tequila’s reach.

• Positive Consumer Feedback: Fans responded positively to the experience, praising its unique blend of sophistication and fun, reinforcing Dobel Tequila’s premium positioning.

For years, Nextperience has partnered with leading brands to create memorable consumer activations that resonate with audiences, elevating brand experiences through innovation and design.