CLIENT: Radiant Event Technologies, Lawrey’s

ROLE: Visual Designer

TOOLS: Adobe CC, Illustrator, Photoshop, Figma

Challenge:

Create an experiential marketing campaign for Lawrey’s Dinnertising Inc., including the design of landing page UI, branded photo frames for consumer activation, and a mobile digital advertising game UI concept. The goal was to engage consumers through interactive and visually appealing marketing materials.

Solution:

Experiential Marketing Campaign: Developed a cohesive campaign that combined print design, retail signage, and digital elements to create an immersive experience for consumers.

Landing Page UI: Designed an intuitive and visually engaging landing page to serve as the central hub for the campaign, providing information and encouraging consumer participation.

Branded Photo Frames: Created custom branded photo frames for consumer activation events, allowing participants to capture and share their experiences, increasing brand visibility on social media.

Mobile Digital Advertising Game: Conceptualized and designed a mobile game UI that incorporated brand elements and provided an interactive way for consumers to engage with Lawrey’s Dinnertising Inc.

Results:

Increased Engagement: Successfully increased consumer engagement through interactive and visually appealing marketing materials.

Social Media Visibility: Enhanced brand visibility on social media through the use of branded photo frames at events.

Brand Awareness: Boosted overall brand awareness and consumer interest in Lawrey’s Dinnertising Inc. through a well-executed and multi-faceted marketing approach.