CLIENT: Brown Iron Brewhouse

ROLE: Sr. Graphic Designer, Web Designer

TOOLS: Adobe CC, InDesign, Squarespace

Challenge:

Develop branding, photography, menu design, and a Squarespace website for the grand opening of Brown Iron Brewhouse, a new brewpub aiming to attract craft beer enthusiasts and create a memorable first impression.

Solution:

Branding: Created a cohesive and visually appealing brand identity for Brown Iron Brewhouse, including logo design, color scheme, and typography, to reflect the brewpub’s rustic yet modern aesthetic.

Photography: Conducted on-site photo shoot to capture high-quality images of the brewpub’s interior, food, and beverages, ensuring the visuals aligned with the brand’s identity and could be used across various marketing materials.

Menu Design: Designed an engaging and easy-to-navigate menu using InDesign, highlighting Brown Iron Brewhouse’s extensive selection of craft beers and food offerings. The menu was designed to be visually consistent with the overall branding.

Website Design: Developed a user-friendly and visually appealing website on Squarespace, incorporating the brand identity and high-quality photography. The website provided essential information such as the menu, location, events, and contact details.

Results:

Strong Brand Identity: Established a strong and cohesive brand identity that resonated with Brown Iron Brewhouse’s target audience, enhancing its market presence.

Increased Customer Engagement: The professionally designed menu and high-quality photography attracted customers, increasing engagement both in-store and online.

Positive Online Presence: The Squarespace website provided an excellent user experience, resulting in positive feedback from customers and a steady increase in website traffic.

Successful Grand Opening: The branding, menu design, and website contributed to a successful grand opening, positioning Brown