Design

Holiday Marketing Guide: How Creative Drives Holiday Sales The holiday season is here, and for small-to-medium businesses (SMBs), it’s the most wonderful—and critical—time of the year. With the right holiday marketing strategy, you can captivate your audience, drive sales, and create lasting impressions. But in a...

Color theory goes beyond selecting visually pleasing colors—it’s about understanding how color impacts perception, behavior, and mood, playing a crucial role in branding, marketing, and design. What is Color? Color is the result of light reflecting or emitting from objects. Our eyes perceive colors that are reflected...

By definition user experience design (UX design, UXD, UED, or XD) is the process of defining the experience a user would go through when interacting with a company, its services, and its products. Design decisions in UX design are often driven by research, data analysis, and test results rather...

The industry has witnessed a troubling trend of merging three distinct roles—Visual Designer, UX Designer, and User Researcher—into a single position. Each of these disciplines requires a unique skill set and perspective, making this combination untenable for true design innovation and excellence....

In 2015, fueled by a passion for boating and the lake lifestyle, I embarked on a side gig that would soon blossom into a flourishing e-commerce shop on Etsy. As an avid Michigan boater with a day job as a graphic designer and digital marketing...

In today's fast-paced digital age, where content creation is at its peak, the demand for visually appealing graphics has never been higher. Many individuals and businesses turn to convenient tools like Canva and other template-based platforms for their graphic design needs. While these tools offer...

1998-2023 Digital design has undergone a remarkable transformation over the past 25 years. From the early days of pixelated graphics and basic web pages to the stunning 3D animations and immersive user experiences of today, the world of digital design has come a long way. This...

From time to time I select a non-profit organization to do pro bono design work for. This is a way to play as a creative while benefiting the public. Pro bono publico (usually shortened to pro bono) is a Latin phrase that means "for the...