CLIENT: Art Van Furniture, service brand CleanTeam

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop

Challenge:

Design visually compelling and brand-consistent vehicle wrap graphic concepts for the Art Van CleanTeam service fleet. The graphics needed to reflect the professionalism and reliability of the CleanTeam service while effectively showcasing the Art Van Furniture brand identity.

Solution:

Creative Concept Development: Collaborated closely with Art Van Furniture to develop creative concepts for vehicle wrap graphics that aligned with the CleanTeam service brand and Art Van Furniture’s overall visual identity.

Brand Integration: Incorporated Art Van Furniture’s brand colors, typography, and imagery into the vehicle wrap designs to ensure consistency and brand recognition on the road.

Graphic Design Execution: Utilized Adobe CC tools—such as Illustrator and Photoshop—to create detailed and impactful graphic designs that enhanced the visibility and appeal of the CleanTeam service fleet.

Practical Considerations: Designed graphics that not only looked visually appealing but also considered practical aspects such as visibility, durability, and maintenance of the vehicle wraps.

Results:

Enhanced Brand Visibility: The vehicle wrap graphics effectively increased brand visibility for Art Van CleanTeam, promoting the service brand while on the road and at customer locations.

Improved Brand Consistency: The consistent application of Art Van Furniture’s brand elements across the CleanTeam service fleet helped strengthen brand recognition and cohesion.

Functional and Eye-Catching Design: The graphics not only served as a promotional tool but also enhanced the aesthetic appeal of the service fleet, contributing to a professional and trustworthy brand image.