CLIENT: Marketecture, iKey

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, WordPress, Google Ads, Salesforce

Challenge:

iKey faced challenges including an inconsistent brand identity, an outdated website, low search visibility, ineffective digital advertising, and issues with CRM and marketing automation implementation.

Solution:

Brand Identity: Developed a cohesive brand style guide and redesigned all marketing assets, product sheets, and brochures.

Website Overhaul: Conducted a thorough audit and redesigned the WordPress website to improve UX/UI design, performance, and mobile responsiveness.

SEO: Performed extensive keyword research and on-page SEO optimization, including a content strategy with high-quality, keyword-rich blog posts and landing pages.

Digital Advertising: Redesigned Google Display Network and PPC ad campaigns, utilizing A/B testing for optimization.

CRM and Marketing Automation: Implemented Salesforce CRM with Marketing Cloud, improving data management and integrating automated email templates, segmented lists, and customized landing pages.

Results:

Brand Identity: Enhanced iKey’s professional image.

Website Traffic: Increased by 45% with better engagement metrics.

Organic Search Traffic: Rose by 50%, with key product pages ranking higher on Google.

Ad Campaign Performance: Click-through rates increased by 35% and cost-per-click reduced by 25%.

Lead Conversion: CRM and marketing automation integration boosted lead conversion rates by 40% and sales efficiency by 20%.

Through strategic branding, digital presence enhancement, and marketing optimization, iKey successfully overcame its challenges, boosting market visibility, customer engagement, and solidifying its position as a leader in the rugged peripherals market.