Brown Iron Brewhouse - Lisa Dion - Brand Marketing, Sr. Graphic Designer
Branding, photography, menu design and Squarespace website design for the grand opening of Brown Iron Brewhouse. 
menu, print design, freelance, squarespace, web design, graphic designer
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brewery restaurant branding design menu website print designer brewery restaurant branding design menu website print designer brewery restaurant branding design menu website print designer social media content marketing design brewery
Category
Archive
Tags
branding, Menu Design, web design
About This Project

CLIENT: Brown Iron Brewhouse

 

ROLE: Sr. Graphic Designer, Web Designer

 

TOOLS: Adobe CC, InDesign, Squarespace

 

Challenge:

Develop branding, photography, menu design, and a Squarespace website for the grand opening of Brown Iron Brewhouse, a new brewpub aiming to attract craft beer enthusiasts and create a memorable first impression.

 

Solution:

Branding: Created a cohesive and visually appealing brand identity for Brown Iron Brewhouse, including logo design, color scheme, and typography, to reflect the brewpub’s rustic yet modern aesthetic.

Photography: Conducted on-site photo shoot to capture high-quality images of the brewpub’s interior, food, and beverages, ensuring the visuals aligned with the brand’s identity and could be used across various marketing materials.

Menu Design: Designed an engaging and easy-to-navigate menu using InDesign, highlighting Brown Iron Brewhouse’s extensive selection of craft beers and food offerings. The menu was designed to be visually consistent with the overall branding.

Website Design: Developed a user-friendly and visually appealing website on Squarespace, incorporating the brand identity and high-quality photography. The website provided essential information such as the menu, location, events, and contact details.

 

Results:

Strong Brand Identity: Established a strong and cohesive brand identity that resonated with Brown Iron Brewhouse’s target audience, enhancing its market presence.

Increased Customer Engagement: The professionally designed menu and high-quality photography attracted customers, increasing engagement both in-store and online.

Positive Online Presence: The Squarespace website provided an excellent user experience, resulting in positive feedback from customers and a steady increase in website traffic.

Successful Grand Opening: The branding, menu design, and website contributed to a successful grand opening, positioning Brown