CLIENT: Nextperience, Credit Karma

ROLE: Visual Designer

TOOLS: Figma

Challenge:

Create a user-friendly consumer registration experience for Credit Karma’s brand activations at events, including a sweepstakes microsite for a Houston Rockets promotion. The goal was to ensure secure data handling and effective lead generation.

Solution:

Consumer Registration UX: Designed an intuitive registration process for use by brand ambassadors at events, ensuring a seamless and engaging user experience.

Sweepstakes Microsite: Developed a microsite for the Houston Rockets sweepstakes promotion, focusing on easy navigation and clear call-to-actions to maximize participation.

Security: Implemented robust security measures to protect consumer data, aligning with Credit Karma’s commitment to data security.

Integration: Ensured smooth integration with Credit Karma’s systems for efficient lead management and follow-up.

Results:

Engagement: High participation rates in the Houston Rockets sweepstakes.

Lead Generation: Effective collection of leads at events, enhancing Credit Karma’s consumer outreach.

Client Satisfaction: Positive feedback from Credit Karma for the seamless and secure registration process.

Credit Karma takes consumer data security very seriously and partnered with Nexperience as their lead generation technology partner for successful and secure brand activations.