CLIENT: Power Equipment Distributors, Exmark

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop

Challenge:

Lead the design initiative for Exmark’s store signage and digital advertising campaigns aimed at enhancing brand visibility and driving foot traffic to retail locations. The challenge involved creating impactful visuals that resonate with Exmark’s target audience of landscaping professionals and enthusiasts.

Solution:

Store Signage Design: Developed compelling and informative Fletcher’s Equipment store signage that highlights Exmark’s products and promotions, ensuring clear messaging and visual appeal in retail environments.

Digital Advertising: Designed Google advertising campaigns tailored to reach local distributor audiences searching for landscaping equipment, utilizing strategic targeting and compelling visuals to drive clicks and conversions.

Consistent Branding: Maintained consistency in branding elements across all signage and digital assets to reinforce Exmark’s brand identity and message.

Results:

Increased Foot Traffic: Successfully drove increased foot traffic to distributor retail locations through effective advertising.

Improved Online Visibility: Enhanced Exmark’s online presence and visibility through targeted Google advertising campaigns, leading to higher click-through rates and conversions.

Positive Feedback: Received positive feedback from stakeholders and customers for the impactful and cohesive design approach across retail signage and digital advertising initiatives.