Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture. Related Beauty Brand Marketing Design Work
Category
Archive, Branding, Digital, Passion Projects, Social Media
Tags
Beauty Branding, Brand Design, Conceptual Artwork, Social Media
About This Project

Conceptual Beauty Brand Project

 

ROLE: Art Director, Sr. Graphic Designer

 

TOOLS: Adobe CC, Illustrator, Photoshop, Firefly AI

 

Challenge:

Create a Gen Z-focused beauty brand that emphasizes individuality and self-expression through a social-first strategy.

 

Solution:

Social Media Strategy: Focused on TikTok and Instagram with engaging, Instagrammable

AI-powered Retouching: Used AI for high-quality, authentic visuals.

Creative Assets: Developed a cohesive brand identity.

Brand Storytelling: Crafted a narrative emphasizing individuality.

Merchandise: Designed brand extensions to reinforce the message.

 

Results:

Flawsome conceptually connects with Gen Z through innovative digital marketing, AI technology, and compelling storytelling, promoting individuality and empowerment.