CLIENT: Radiant Event Technology, Jell-O

ROLE: Visual Designer

TOOLS: Adobe CC, Illustrator, Photoshop

Challenge:

Create an engaging and user-friendly touch video recording kiosk UI for the Jell-O Give it a Giggle tour, part of an experiential consumer activation. The UI needed to attract participants, facilitate easy video recording, and integrate seamlessly with the overall tour experience.

Solution:

Concept Development: Worked closely with Radiant Event Technology to conceptualize the touch video recording kiosk UI for the Jell-O Give it a Giggle tour. Emphasized creating a fun and interactive experience that aligned with the Jell-O brand.

UI Design: Utilized Adobe CC tools to design the kiosk interface, focusing on vibrant visuals and intuitive controls. Designed clear prompts and instructions to guide participants through the video recording process.

Integration and Functionality: Ensured the UI seamlessly integrated with the kiosk hardware and software, providing reliable functionality for video recording. Tested the interface to optimize performance and user experience.

Brand Consistency: Maintained consistency with Jell-O’s branding guidelines, incorporating colors, fonts, and graphics that resonated with the brand’s playful and energetic identity.

User Engagement Features: Included interactive elements and engaging animations within the UI to captivate participants and encourage them to interact with the kiosk and share their experiences.

Results:

Increased Participation: The interactive and user-friendly UI design attracted a high level of participant engagement during the Jell-O Give it a Giggle tour. Participants enjoyed recording videos and interacting with the brand.

Positive Feedback: Received positive feedback from both Jell-O and Radiant Event Technology for the effective design and functionality of the kiosk UI. Participants appreciated the fun and easy-to-use interface.

Enhanced Brand Experience: The interactive kiosk contributed to an enhanced brand experience for Jell-O, reinforcing its playful and engaging brand image among consumers.

Successful Tour Activation: The kiosk UI effectively supported the goals of the Give it a Giggle tour, increasing brand visibility and fostering positive consumer interactions.