CLIENT: Virtuoso

ROLE: Email Designer

TOOLS: Adobe CC, WhatCounts, HTML

Challenge:

Virtuoso, a luxury travel agency network, needed a remote email designer to produce and test high volumes of multilingual emails under tight deadlines, ensuring adherence to brand standards.

Solution:

Modular Design System: Created to allow quick adaptations for different travel brands, maintaining consistency.

Collaboration: Worked with translators for content accuracy and cultural appropriateness.

Streamlined Workflow: Established efficient workflows with regular feedback sessions.

Rigorous Testing: Ensured optimal campaign performance using WhatCounts.

Results:

Efficiency: Reduced production time and maintained brand consistency.

Engagement: Improved email engagement rates.

Quality Management: Handled high content volume without compromising quality, enhancing Virtuoso’s luxury brand reputation.