CLIENT: Big Idea, Sanofi

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, WordPress

Challenge:

Lead an extensive design project for Sanofi and Big Idea Europe, focusing on branding, clinical pocket guide, and study website design for the innovative TAO Clinical Study. The challenge was to create a cohesive and impactful visual identity that reflects the study’s scientific rigor and innovation.

Solution:

Brand Identity: Developed a sophisticated and credible brand identity that aligns with Sanofi’s global pharmaceutical leadership and the study’s clinical focus.

Clinical Pocket Guide: Designed a comprehensive and user-friendly pocket guide for healthcare professionals, ensuring ease of use and accessibility to critical study information.

Study Website Design: Created a responsive and intuitive website that serves as a hub for study information, participant recruitment, and data dissemination.

Collaborative Approach: Worked closely with Sanofi and Big Idea teams from project inception to execution, ensuring alignment with study objectives and regulatory standards.

Results:

Enhanced Study Visibility: Successfully established the TAO Clinical Study’s presence with a compelling brand identity and accessible digital platform.

Positive Feedback: Received accolades for the design’s clarity, functionality, and adherence to pharmaceutical industry standards.

Effective Communication: Facilitated seamless communication of study details to healthcare professionals and study participants through well-designed print and digital materials.