CLIENT: Radiant Event Technology, Zone Perfect

ROLE: Visual Designer

TOOLS: Adobe CC, Illustrator, Photoshop, Facebook API

Challenge:

Develop an engaging and interactive social app UI for Zone Perfect’s experiential consumer activation tour. The app needed to integrate with Facebook for photo sharing and include an on-site tablet registration interface, providing a seamless and enjoyable user experience for participants.

Solution:

Conceptualization: Collaborated with Radiant Event Technology to conceptualize the Facebook My Zone photo app. Focused on creating an interactive and visually appealing interface that would engage users and encourage social sharing.

UI Design: Designed the app’s user interface using Adobe CC tools, ensuring it was intuitive and user-friendly. The design included vibrant graphics and easy-to-navigate menus to enhance user interaction.

Integration with Facebook API: Utilized the Facebook API to allow users to seamlessly share their photos directly from the app to their Facebook profiles. Ensured the integration was smooth and secure.

On-Site Tablet Registration: Designed a tablet registration UI for on-site use during the activation tour. The interface was simple and efficient, enabling quick and easy participant registration.

User Testing and Feedback: Conducted user testing to gather feedback and make necessary adjustments to the app UI and registration interface. Ensured the final product provided a seamless and engaging experience for users.

Results:

Increased Engagement: The Facebook My Zone photo app successfully engaged participants, encouraging them to interact with the brand and share their experiences on social media. The visually appealing and intuitive UI design was well-received.

Positive Feedback: Received positive feedback from both Zone Perfect and Radiant Event Technology for the innovative and effective design of the app and registration interface. Users appreciated the ease of use and the seamless Facebook integration.

Brand Visibility: The social sharing feature increased brand visibility for Zone Perfect, as participants shared their photos and experiences with their social networks.

Efficient Registration: The on-site tablet registration interface streamlined the participant registration process, enhancing the overall efficiency of the consumer activation tour.